by Jhon Lacson

Student, Sales & Management

University of Caloocan City

First of all, I’d like to thank our dearest Professor Jaylord F. Pagadora for this wonderful and very challenging selling time in his Sales and Management class. My sales group, EL Kondensada Partnership, is such a blessing to me because I have been part of the passion, enthusiasm, and marketing strategies invested by our team members on how to deal with customers. I have learned so many things with them. I held on stubbornly to my decision and I wanted to implement it right away. But my teammates proved me wrong and I learned to listen to their comments and suggestions. I have learned to always prioritize the customer.

Especially to those who want to run a business, always bear in mind that no one will ever win an argument with the customer. Patience is everything that we all need to learn. Even when customers are slightly wrong, try to listen to them, accept them as they are, and love them. Sometimes, the customer is like a stone which do not respond no matter what you do; your persuasion simply goes for nothing, it passes by him without any reaction or even just a little bit of smile…

Every smile of our customer soothes our weary soul and motivates us to continue what we have started.

My colleagues and I want to thank God for all the knowledge we acquired especially on the strength and weaknesses of our target market and the marketing strategies we need to adopt in order to meet their needs and wants. We also need to devise the “ Presyong Pang-masa”, a filipino term for cheap prices, for a variety of our products such as Polvoron EL Mani, Polvoron EL Pinipig, Yema EL Mani and El Peanut Butter.

To our beloved supporters, EL Kondensada Partnership wants to thank you all for your acceptance especially the University of Caloocan City students. We also would like to thank the Camarin High School students, our parents who supported us in our every production. Finally, we thank our customers who comprise our P45,000 sales target quota. Thank you guys!

Whether we realize our target or not, our very own experience is still such a blessing, all glory to God. Our hope is that our polvoron and yema products will continue to be in the market even after this exciting class project. Thank you again Professor Jaylord Pagadora for the moral support. Thank you God.